BACKGROUND
To support the launch of Alice: Madness Returns we were tasked with developing a communication, which would highlight the key elements of the game: a really good story, adventure, exploration and puzzle solving.
CREATIVE EXECUTION
With Alice: Madness Returns gamers were encouraged to take an unforgettable journey down the rabbit hole leaving sanity behind. Using key elements associated with the story we created this ambient email leading the gamers through a distorted Wonderland, while presenting key content and newly released videos. Using both vertical and horizontal scrolling broke the normal convention for EA Games launch emails and allowed us to present a much wider range of content to the gamers.